Graphics Branding project 9/11 Memorial
Thursday, 15 December 2011
Tuesday, 6 December 2011
Final Mock up and logo
The final layout of the book is an A5 portrait. main typeface is gill sans regular 9pt 11pt leading. The target audience was the general public ages 10 and above, the style can be related to the theme of the book, and still relate to the audience. Wanted to keep the style minimal and clean, with each page being a new experience, using different ways of showing images and text. Pleased with the final outcome and believe it fits the audience.
Pleased with my logo, simple and minimal with is the style i was creating, and it links in with the book well. i would maybe develop the logo more so its maybe a full page or can be seen as a main cover rather than a logo on the front.
Monday, 5 December 2011
Book Slip idea
With liking the thought of using embossing on the front of my book to make it feel more personal to people I have made a slip which the book will slide into and is embossed with the word 'MEMORIAL' in helvetica bold, sealed with a sticker with the branding printed on.
Sunday, 4 December 2011
developed pages
I think a have achieved what i aimed to do which was make each page a new experience on each page. Used bold strong images to help show how horrible experience.
Thursday, 1 December 2011
Logo development
Really like this version minimal and links in with the style of the book. typeface helvetica regular and light, reversed out type, wanted a solid strong logo which could maybe made into a monument and can be remembered, and still be relatable to the audience.
I wanted a strong minimal logo type, however this doesn't seem to read right, I think 'September Eleventh' should be either on the same line or in a block, this isn't highlighting the purpose just seems to be a title.
Came up with to different versions of logo types.
Thursday, 24 November 2011
Mock ups
Decided to have a go with a hard back cover, although this would give the book a more solid feel, I almost want the book to feel delicate as it is representing a National tragedy. Really like the idea of the embossed feeling, but think i need to have the logo as the front cover, and maybe have a pocket or slip on cover to hold the book, making it feel like it can be something personal to remember the tragedy.
One of the double page spreads, used helvetica regular, 9pt type however i think this typeface doesn't relate to a memorial needs to be a warmer typeface not so harsh.
Monday, 21 November 2011
First page layouts
The first go at my double page spreads. I have used helvetica 8pt type, however i think the type on some of the pages feel a bit cold to say its a memorial, so i need to look at different typefaces (gill sans?). Tried to make each page a new experience, but there is still some changes that could make them better.
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